Idit Rubin is the Executive Director of Excel. She joined Excel with 20 years of experience in marketing and communication. Idit has held numerous management positions in some of Israel’s leading corporations, including EL AL Airlines, the Coca Cola group, IPG-Israel Advertising Agency, and as journalist at Ma’ariv, the Israeli Newspaper. Idit is a brand management and marketing strategy expert, specializing in the development of innovative products and services. After years working in the corporate arena, she chose to follow her aspirations and work for Israeli NGOs. Prior to joining Birthright Israel Excel, Idit served as the Director of External Relations at IFCJ philanthropic fund. She served in the IDF Intelligence Corps and holds a BA in Communication and Psychology from Bar-Ilan University, as well as an MBA in Business Administration. Idit is married to Ofir and they have 3 children.